What is House tea? House tea is a student branding project. I wanted to create a tea that promotes calmness, comfort, and the coziness of being home. This tea is a loose leaf that can easily be transported. With House tea, you can take the comfort of home with you wherever you go.
What I was responsible for? I was responsible for the entirety of this project. Thought this process I developed the word mark, flavors, all branding elements, photography selection, and word choice.
What makes this project unique?: In my research for this project, I spent a lot of time looking at the tea aisle in grocery stores. I noticed a sea of bright colors, overwhelming typefaces, and a general lack of typographic organization. I wanted to create a tea that would offer consumers a new tea experience. In doing so, I created a tea for individuals seeking a calmer, more personal tea drinking experience.